AL Rawdah News & Events

Gulfood Trade Exhibition 2012
05 Feb 2012

Check out Al Rawdah latest proucts at the Gulfood Trade Exhibition from 19-22 February 2012 Hall: 8 Stand: F8-38.


 

New Employees
01 Feb 2012

Al Rawdah welcomes new addition to the team - Mdm Jeanette Kristensen Alhieder (General Sales and Marketing Manager), Mdm Jenny Bosman (Accountant) and Mdm Melissa Barrientos (R...Read more

 

 

 

 

 

 

 

Profile

 

Spanning across 500 hectares amidst a sand dune landscape 40 km from Dubai, Al Rawdah farms imports the hatching eggs exclusively from Europe’s top breeders. Hatched on the farm, the birds are kept on a diet of 100 per cent natural feed specially formulated for Al Rawdah. It is this wholesome wheat and maize diet and the scientific management of the livestock inside air-conditioned sheds that ensures the finest quality succulent chicken.

 

Slaughtered at the age of 29 according to the Halal practice, Al Rawdah chicken passes through an ultra modern and hygienic production process. This process, adopted from the best practices in the industry is also regularly monitored by Dubai and other Municipality food control inspectors. Untouched by hand, the chicken is routed into the separate lines making Al Rawdah product range-whole dressed chicken, chicken portions and value added products like chicken burgers, chicken nuggets, chicken meatballs, chicken drum sticks, chicken pop corn, breaded hicken fillet, chicken tender fingers, chicken franks and chicken mortadella.

 

The mortadella, franks and burgers plant, producing high quality fresh chicken ready-to-eat products is the only one of its kind in the Middle East. Al Rawdah today processes 35,000 chickens every day making it one of the largest producers in the region. (Pictures)

 

This output is reached out to all major supermarkets in the UAE on a daily basis. This service, ensuring the freshness of supplies down the line, is provided by the company’s own fleet of refrigerated vans. Recently, Al Rawdah even entered the export market with supplies reaching the neighboring countries in the Gulf and ex Soviet Union countries.

 

Our Mission
We are committed to provide our customers the highest quality of poultry products through an ultra modern and hygienic manufacture consistent with Halal practice so as to promote the self sufficiency in the field of poultry produce in UAE.
We strive constantly to succeed through our vow to excellence with innovation, finer quality and service efficiency.

 

Company Name: Emirates Modern Poultry Company (EMPCO)

 

Brand Name: Al Rawdah

 

Legal Type: Limited liability Company (LLC)

 

Founded: 1990

 

Established: 1994

 

Paid-in Capital: 73,103,265 AED

 

Activities: Farming of Poultry, Poultry Slaughtering, Processing Poultry Products, Poultry products trading

 

Shareholders: The Arab Authority for Agricultural investment and development, the Emirates Industrial Bank, the Gulf Investment Corporation and private businessmen

 

Products: Poultry fresh and processed Products

 

Number Of Employees: 370 employees approximately

 

Certificates Obtained: ISO and HACCP Compliance

 

1990 : Emirates poultry company was founded

 

1993 : Empco was established in the UAE as a leading local establishment in the poultry industry and production

 

1994 : Empco started the production of fresh chicken.

 

1996 : Al Rawdah was awarded by the ISO 14001 Environmental standard and ISO 9001, quality standard.

 

1998 : Al Rawdah extended its production by 20% expanding its farms

 

2000 : Empco merged with Al Rawabi Dairy Company.

 

2001 : A manure treatment plant was set up.

 

2002 : Al Rawdah add two more farms which increased the production by 30%.

 

2003 : Empco established the Food Processing Plant to offer new range of processed chicken products

 

2006 : Al Rawdah further expanded its farms (4 new farms added) to increase its production by 50%.

 

2007 : Al Rawdah was the first company in the Middle East that was certified for ISO 22000 Food Safety Management System in the poultry farming industry.

 

Dr. Rashid Dafalla

General Manager

 

Mr. Thomas Bosman

Production Manager

 

Mdm Jeanette Kristensen Alhieder

General Sales and Marketing Manager

 

Mr. Ala Eldin Elsadig

Sales and Marketing Manager

 

Mdm Amel A.Omer

Purchasing Officer

 

Mdm Supriya

Secretary

 

Mr. Emil Dungca

Finance Manager

 

Mr. Cyrus Barrientos

IT Manager

 

Mr. Shahid M Gholam

Maintenance Manager

 

Mr. Sebastian

FPP Manager

 

Mr. Nasreldin M.

PP Manager

 

Mr. Maheer

Hatchery Manager

 

Mr. Saeed Mesarai Salem Obaid Balarti

Human Resource/Personnel Manager

 

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AL Rawdah Testimonials

Mr. Anand
05 Feb 2010

Emirates modern Poultry Company producer of Al Rawdah and Al Salwa Brand poultry meat products, announces the new look of their packaging for Mortadella,Franks

 

Mr. Arun
04 Feb 2010

Watch out for the new Al Rawdah meat product that will be launch in UAE, it promises a healthy hygienic foods that will satisfy your taste and your Budget Watch out for the new ...Read more